Characteristics of an Entrepreneur…

Entrepreneurship is defined as exhibiting one’s vision, taking action, and pursuing that vision as a goal.  This means getting your butt out of that couch, doing something spectacular rather than being a couch potato. Here are some attitudes an entrepreneur should positively have:

Optimism – is the propensity to look at the bright side of any situation and expect the best possible outcome. Optimism is powerfully motivational and is one of the cornerstones of success.

Creativityis thinking outside the box. Do you have the power or ability to invent something unique or to see things from another perspective?

Stability – either physical, mental, social or emotional, a leader must possess a stable life which means you can handle tough situations during tough times

Charismatic – The potential to be a charismatic leader is within you.  A good entrepreneur must have magic glistening in his eyes and convey enchanting words to get hold of that convincing power no one care or dare resist.

Risk-takeras someone beginning his own dream. Are you prepared to engage in exciting, risky pursuits? When opportunity strikes nothing must hold you back.

Energetic suggests sustained enthusiastic activity. Do whatever it takes and your enthusiasm never diminishes.

Time bound – an entrepreneur is always on the top of every innovation.  By looking at your past, you can predict your future.

Beginners have to stay positive about their endeavors.  You must be very observant of what your environment lacks and needs.

red-tape-entrepreneurThink Big. Act. Make Your Dreams Come True!

 

What Effect has the Global Economy on Small Businesses?

Small businesses today are really operating within a global economy. The Internet and other technologies are allowing small business owners to reach out from single offices or storefronts into many other countries. The full effect of operating in this type of worldwide economy is complex. The global economy is making it both easier and harder for small business owners.

Larger Markets Are Now Open

The global economy has made it easier for small business owners because larger markets are now available. Small businesses are no longer limited to selling within a limited geographic region. They can sell to any state or any country with the right paperwork and products. This has made it possible for some small businesses to deliver new products and services to areas that would have previously been closed to commerce. Larger markets allow small businesses to compete on a global scale.

Increased Competition

One of the main ways the global economy is making it more difficult for small businesses is because borders are slowly vanishing. A business no longer has an advantage just because an office or storefront is within a certain region. Consumers can use the Internet to purchase goods from suppliers located in countries all around the world. This is particularly problematic when those competing businesses are in areas where labor and material costs are very low. The increased competition from the global economy can sometimes stop a small business from growing into a larger company.

Better Access to Expert Services and Resources

The global economy has created a market for third-party services providing logistics and expertise that were previously not available to small businesses. Small businesses today can easily build and manage supply chains with third-party logistics providers like http://www.opsmanaged.com/that can handle many things from packaging to order fulfillment and distribution. There are even technology companies delivering complete infrastructures to businesses across the Internet. This type of access to expert third-party services gives small businesses more power to deliver products to consumers around the world.

Following Regulations Is More Difficult

Although the global economy opens up many new opportunities, it also comes with an increasing number of regulations that must be followed. Regulatory compliance was relatively simply for small businesses in the past. It is now more difficult when competing globally because there are local and federal laws that must be met. Additionally, other countries have a wide array of regulations for businesses. These regulations can make shipping, credit card processing and protecting intellectual property very difficult and costly for small businesses.

Six Marketing Trends to Boost Your Start Up

Do you want to understand digital marketing techniques?

Are you looking for easy to implement marketing trends that will boost your start-up’s online presence?

Then you are at the right place at the right time!

As technology progresses, so do the latest marketing techniques and trends. Below you’ll find six of the most exciting marketing trends that may include the next big step for your start up. Keep in mind that in a highly competitive economy, those who manage to get on board with the latest techniques are often the ones who can profit the most.

Content Marketing

The Internet has reinvented content marketing, and it’s consequently getting more and more important each year. Search engines, social networks, and online reviews are a serious and important resource for the modern consumer trying to decide what to buy and where to buy it. The end result of this is that buyers are generally in later stages of the buying cycle when they finally interact with a business directly. This means that you should provide informational content for buyers so that when they’re finally ready to make that next purchase, they’ll turn to the group that has been providing guidance the whole way.

Tracking Customer Behavior

One way businesses are reacting to the vast availability of consumer data is creating highly relevant content aimed at specific individuals rather than creating a generic message for everyone. While it’s easy to see the strength of this approach, the actual deployment of that data on a large scale will require an automation platform.

As a result, marketing has begun to shift away from list-based marketing towards marketing that comes out of a cross channel consumer database that gives a more complete picture of customers and leads. Think about getting your hands on a unified marketing platform that can help you build these customer databases if you want to stay ahead of the ball.

Mobile-Friendly Experiences

The widespread availability and use of smartphones is changing the way that people use the Internet and as a result is changing the way marketers approach it. The rising importance of the mobile browsing experience means that providing a poor mobile browsing experience may soon be as devastating for your site as having page load times that take several seconds. Keep in mind that designing for mobile friendly content isn’t just a matter of adjusting your content for screen size, but also accommodating for the differences in mobile type content which is generally shorter and simpler.

If your big start up idea is for an app, be sure that any purchasing that users may do on the app is easy and simple. A common issue with many apps is the complexity of the in-app purchasing platform, and the overall business of the pages. Overall, simplicity is a good rule of thumb when you are designing your customer’s experience. In an interview with BusinessWeek on May 25, 1998, Steve Jobs gave some sage advice about simplicity:

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

As you develop your start up and work to ensure your customers, be they on an app, or in a store have a positive experience, this advice is critical.

Big Data Put to Work

Another effect of the rise of large social networks like Facebook and Twitter is the rising relevance of utilizing “big data.” With the immense amount of consumer information available, it’s becoming possible not only to target specific consumers but also to determine where they are at any given stage of the buying process. Armed with that information, it’s possible to deploy highly specific content to that’s nearly tailored for a single individual.

Building Social Conversations

Social media has literally billions of users, and the list of significant social media networks continues to grow annually. As a result, social media marketing is rapidly becoming of the most important rising stars in the marketing universe. The trick to succeeding with social media marketing is gaining an understanding that the social media platform you use shouldn’t be just another channel for you to publish your promotional material. On the contrary, it’s more about creating social conversations that will ultimately pay you back both on consumer level and the SEO level.

Individualized Marketing

Businesses have begun turning their marketing efforts away from targeting a demographic and more towards targeting an individual. This doesn’t mean demographics are going away but rather than the recently granted ability to target to individual consumers is becoming more and more relevant. When you’re able to target individuals, you can cater your marketing material to their preferences, interests, and which stage of the buying process they inhabit. This level of targeted, ROI driven marketing could be a huge competitive advantage to your start up, giving you the ability to immediately develop a strong sales base without investing huge amounts of money on awareness campaigns.

Conclusion

Marketing changes at least as often as the technology that surrounds it. These days, customer experience is more important than ever, and individual experiences are rapidly becoming one of the most important actors in the world of marketing. Although early adoption of marketing trends means you’ll be a trailblazer working out kinks in your marketing strategy, the risk is generally worth the reward when the underlying trends are as stable as those found on this list.

About the Author

Marlena Stoddard writes on technology and entrepreneurship Originally from Senoia, GA, Marlena lives in Santa Rosa, CA with her husband and 2 children. When she isn’t spending time with her children or writing, Marlena enjoys baking, reading, and running. Information on Individualized marketing credit of Pet Marketing.

How Does Your Tech Start-Up Toolbox Compare?

Starting any business is daunting, but launching a successful technology start-up is especially difficult. Recent studies have shown that nearly 71% of new businesses fail or are dissolved within 10 years of inception. With all of the effort and energy that are required to start a new company, you should ensure that you are doing everything you can to be a part of the successful 29%. Here are five resources that will help you navigate the initial launch of your tech start-up and attain long-term success.

Tech Start-Up

Why are Tech Connections Important?

Many entrepreneurs rush to bring a product to market without knowing who their customers will be, and how they will connect with them. If you are hoping to raise money or start with a healthy cash flow, you should have a good idea of who your customers are, and why they are going to buy from you. An effective way to establish a client base upfront is making connections prior to the start-up process. Tech entrepreneurs should build a credible network of engineers and software sales representatives that can vouch for their product, and link them up with existing markets and consumers.  These contacts can help you get the word out about your product or service, and can help you find the right channels to sell.  If you need capital to fund your tech start-up, you had better do your homework. Investors will want to see that your product or service has interested customers and credibility.  This is great way to provide both.

Is a Tech Business Plan Essential?

Creating an effective, functional business plan is crucial to your survival. Much like a regular road map, a business plan will show where you are now, where you hope to arrive, the required path to get there, and milestones to track your progress. Take some time to write a solid business plan. This isn’t something you can wait to make until after you have started selling. That would be like starting out on a huge road trip without any clear idea of where you are going or how you plan to get there. Focus on specific steps that you will take with your business, and be sure to include a system for accountability and measuring success. These elements will help you find funding and reach your goals. If you are unsure how to write a business plan, or what it should include, there are ample resources on government, education, and business websites. Be sure that you are prepared with a plan and a clear vision of where you are going.

How to Keep Start-Up Costs Manageable

Effective cost management is one of you most important considerations when it comes to establishing a successful business. Consider both your production or service costs as well as your actual business establishment costs. Finding suitable scalable production facilities or offices can save you costs now and in the long run.  For example, tech companies that manufacture medical devices or micro-electronics will need pricey clean room facilities to make their products. Rather than lease an expensive facility, tech entrepreneurs can turn to companies like www.aesclean.com for clean room design solutions that could be built into an existing facility at a much lower cost. Don’t be afraid to look into alternatives to lower your start-up costs, and keep some much-needed cash in your company. By bootstrapping and keeping your start-up costs low, you are investing the dollars you would have spent back into your business, where they can earn you a much higher return.

Tech Start-up Branding

As you approach your tech start-up, remember that you’re not just building a start-up; you are building a company and a brand. An effective catchy name will help set your business apart from others. Think first impression as you come up with a name and remember you shouldn’t have to explain the name for new customers. Avoid strange spellings that might detract from who you are and confuse customers (think Zyxtrexta or anything that sounds like a prescription medication). A great example of this is Coin, the smart credit card. The name is easy to remember and associate with the product. A good way to test this out is to tell a friend or family the name you are thinking of, then ask them an hour later if they remember the name. If they do, there is a good chance that your future clients will too.

Should Tech Start-ups use Social Media?

It likely goes without saying that social media is a vital part of doing business these days, but this especially true for a tech start-up. Determine how your clients will interact with you, and what type of social media presence you want to have. Try to envision how you would like to interact with your company if you were the client. Proper use of social media can build loyalty and a solid brand.

While no two businesses are the same, there are critical components that your business needs to survive and succeed.  As you begin the start-up process, keep these points in mind and you’ll be well on your way to building a valuable company.

About the Author
Marlena Stoddard writes on technology and entrepreneurship Originally from Senoia, GA, Marlena lives in Santa Rosa, CA with her husband and 2 children. When she isn’t spending time with her children or writing, Marlena enjoys baking, reading, and running. For more on Marlena, you can follow her on Google+.

social media super starInvest in Your Start-Up with this NO COST Package!

Everything you need to Be a Social Media Super Star

3 Marketing Strategies to Boost Business Growth

One of the biggest problems that small business owners face is to convert the just looking, potential customers into purchasing, satisfied customers. The question to answer is then how can you attract them to take the step and move inside the store. Using strategic business solutions, store owners can create a look and environment that is more inviting to customers. Some of these solutions include making your store more attractive and comfortable for customers by creating events, improving store lighting, and making even the window shoppers feel welcome and comfortable in your store’s environment.

Marketing Strategies to Boost Business GrowthHow can I incorporate Store Events in my  Marketing Strategy?

A store that boasts the same “sale” or special event week after week is probably not going to get much more business due to the sale. Local business marketing solutions that may interest you is changing the ordinary into extra-ordinary by offering different micro-events. Hand customers coffee when the enter, have a coat check system, have a tasting or a 3 hour only special sale. Make signs that coincide with these events and hang them outside of the store as well as in different advertising locations. Customers will see these and be more inclined to enter the store because of these special events. If you are a new small business, holding special events is one of the best ways to get your store on the map. Reaching out to the community and literally inviting them into your store is a super way for business growth.

Have you think about Signage as a Marketing Strategy?

Many homeowners choose to have porch lighting or lamp posts to make their homes look more inviting and welcoming. This mentality is easily transferable to your store. Exterior sign lighting that is warm, inviting and lively will make customers think twice before walking past your store and draws the focus to any signs you have on display. Exterior lighting does not have to be only at night—and a bright sign can give your store that something special in the daytime as well. Choosing a bright, warm light for the outside of your store will make customers feel better about walking into your welcoming store. Creating an ambiance and welcoming environment for your customers is a helpful business solution used by business owners who are trying to establish a good reputation for a new store, or trying re-branding or repositioning. If you make your store a place where people like to be, a place where they don’t mind “hanging out,” you’re sure to both build a good reputation as well as make more sales.

Window Shoppers… or Stoppers

Everyone knows that window shoppers aren’t spending money, and more than likely won’t make the company any money immediately. It is important for employees to recognize this and quickly “get over it.” Engaging window shoppers at the point of interest (the window area) will allow the customers to feel welcomed into the store. It is important for employees to ease into pitching a sale to the window shoppers but, if done right, can quickly turn a just looking window shopper into a happy customer. Many stores focus on their regular customers, and while focusing on your loyal customers is important, we cannot forget the potential for sales that lies within each window shopper or passer-by. The way to get regular customers is to first get them in the store, and second offer them a great experience once in the store. Creative window displays can be a solid strategy to first get the attention of those either walking or driving by your store, and second, to make them feel like they want to come inside and know more, or see more. The key to successful window displays is to provide something eye catching, artistic, or clever, and to frequently change the displays so that customers will notice your store every time the display changes.

There are many different techniques and tips to make a store more inviting. Having a welcoming store will get more customers into the store giving you and your employees a greater chance of making money. It is very important for small business owners to make a customer feel warm, welcome and comfortable in a store. Using these three business solutions, you can brand (or re-brand) your company as one that goes the extra mile to make their customers comfortable, which will simultaneously grow your company.

Five Great Examples of Innovative Marketing Campaigns

Some companies just know how to market themselves in such a way that demands attention. These innovative businesses owe their marketing teams for developing ideas that stand out in the mind of the public and inspire other companies to follow suit. This article lists five of the most innovative marketing campaigns and their effectiveness.

1. Coca-Cola

The famed soda company has long been known for the way it represents itself, whether through a catchy jingle or the iconic polar bears. In 2013, the company once again wowed consumers everywhere with their “sharing can” marketing campaign. This involved the use of a single can of Coke that can be twisted into two smaller cans, making the drink sharable. This campaign played on Coca Cola’s long-running theme of friendship and nostalgia, enabling people who weren’t able to finish a can on their own to share it with a loved one.

2. Callaway Golf

Businesspeople have always sought to improve their connections and network while on the green, and given LinkedIn’s purpose of bringing individuals with specific skill sets together, Callaway Golf’s “Hit The Links” combined the two. The app enabled users to use their LinkedIn contact list to put together a “dream team” of four golf players who would then be entered to win a business trip to Callaway’s headquarters and a round of golf with the famed golf company.

Innovative Marketing Campaigns3. Dove

The “Real Beauty” campaign launched by Dove stirred both controversy and praise from differing parties. Breaking away from the tradition of using models in commercials, Dove began to use real women to advertise its soap, showing the average female body in a brand new light. Dove felt that focusing on natural human beauty rather than just the women who won the genetic lottery, was more effective and authentic. As a result, their campaign bolstered not only sales but also the self-esteem of the so-called “average” women worldwide.

4. Thai Smoking Kid

This campaign is perhaps the most disturbing and controversial one. It involved the use of a boy and girl; two child actors who would approach adults on their smoke break and ask for a light. The adults, taken off guard, would lecture the children about the effect smoking has on their health and tell them to stop. After the lecture was finished, the child would look at the adult and ask them, “Why are you smoking, then?” The actor would depart and leave a business card with a number to a smoking hotline on it. This campaign met with astounding results, inspiring many adults to stop smoking and increasing the number of calls placed to the hotline.

5. Old Spice

No one will forget “The Old Spice Guy.” Starting out in a 2010 Super Bowl commercial, this now iconic character thrilled viewers everywhere with his combination of humor and muscle. Old Spice was all but forgotten, cast to the far corners of body wash and thought of as being an “old man’s soap.” Now, young men everywhere use the body wash in the hope that they will one day be as awesome as The Old Spice Guy. This campaign worked wonders, resulting in a 107% increase in sales within just 30 days of the marketing campaign’s launch.

With these campaigns in mind, think about the way your small business can benefit from a memorable campaign. Maybe you could use launch a campaign involving custom towels via the company that sells HALO promo towels, shirts and other promotional products that can be imprinted with your company logo and contact details. Promotional products like this act as walking billboards, ensuring you gain repeated marketing exposure every time recipients use them. Whatever you decide, make it innovative. In the world of marketing, anything goes, and sometimes the more outrageous the better.

Create a Social Media Strategy for Your Local Car Dealership

There are almost as many people on social media as there are in the world. Social media has become a primary way that people communicate with one another, and a great outlet for businesses that want to make connections with customers online. If you own a local car dealership and you want to get started with social media, there are a few ways to do it. Whether you’re interested in promoting a specific phrase such as St Louis auto sales or simply want to build your mailing list, social media is the way to go. The key thing is to come up with a social media strategy that works for your local car dealership. Here are a few tips for local car dealers entering the social media marketing world.

social media marketing

Think About Your Social Media Strategy Before You Start

The worst thing you can do as a business owner is jump into social media marketing without a plan or goal in mind. Before you start, make sure you think about how you can use the various SM platforms effectively to truly make the most of your experience. Do you want to use your profile as a way to provide better customer service? Or perhaps you’d like to use it to showcase deals and new inventory on your lot. Outline your goals beforehand and stick to them.

Questions and Answers

Chances are your customers probably have questions about your products. This is true for any business, including the automobile sales industry. If your primary goal with using social media for your business is to allow consumers to ask questions and provide feedback, you may want to consider signing up for a Twitter account. While Twitter has less users than social giant Facebook, it’s a better platform for effective dialogue. Twitter provides an advanced search feature that allows you to easily locate and follow your customers. Many businesses now use the platform to enhance the customer service experience.

Showcasing Your Inventory

If your primary goal is to share information and photographs of your inventory with consumers, you may want to consider creating a Facebook Business Page. Map out a content strategy and share information about your products, consider publicizing special deals for Facebook fans, and provide valuable tips to followers interested in purchasing an automobile. Users are more likely to share your content and engage with you if what you’re posting creates value for them in some way.

As an alternative, you may want to get creative with a Pinterest account. The highly visual platform allows users to re-pin photos that they find appealing. You can easily upload photos of your inventory onto a Pinterest board, but don’t stop there! It’s a good idea to dig deeper and get creative. For example, you may want to build a board with your favorite car accessories or showcase your employees’ dream automobiles. The possibilities are endless, and the growth of the fairly new site has been astronomical over the past couple of years.

If you are unfamiliar with the landscape, getting started with social media for a local car dealership can seem like a daunting task. But don’t let it overwhelm you from getting started! The key thing is to develop a social media strategy as to how you’d like to market your company online, and be prepared to commit yourself to posting, sharing, and answering questions regularly. The correct social media strategy can be an incredible marketing tool for your local car dealership.

About the Author: Carrie St. John has worked in marketing car sales around the St. Louis area for over a decade. Her work focuses on advising car dealerships how to make the most of online marketing. If you’re interested, you can read more about the St. Louis auto sales industry.

5 Things You Can Do to Build Client Relationship

If you are in a career that requires you to work with clients on a regular basis, then hopefully you already understand the importance of building a solid working relationship with all of the clients you come across. After all, it is likely that your clients can get the same services that you provide from just about anywhere; in order to keep them as your own clients, it is important to make them feel as though they are truly important to you and that they have a real relationship with you as well. Below are some ways to go about building positive relationships with your clients, regardless of the particular line of work you may find yourself in.

Build Client Relationship

Consider Your Own Definition of a Client Relationship

Start by thinking about a time when you feel as though you were given excellent customer service and actually were able to develop a working relationship with the person. This may have been as simple a situation as a barista at your favorite coffee shop remembering your name and what you like to order. Try to mimic this type of relationship with all of your clients

Know Clients By Name

This may take some memorization, but you should take the time to get to know all of your clients by name. This includes when you speak to them over the phone, via e-mail, and in person. This will show your client that you care enough about their business to remember who he or she is.

Offer Incentives to Your Clients

This does not necessarily mean having to give away a lot of free services, but it does mean showing your clients that you care about their business and want to reward them for their loyalty to you. This may include offering them a small discount on their service or perhaps even a small service free. This is a great way to keep clients coming back.

Invite Clients to Outings

One of the best ways to make your clients feel as though they are more than just a source of income for you, consider building a friendly relationship with them outside of the office. A great way to do this is to book tee times and invite your client out for a round of American golf or any other activity that he or she is interested in.

Send Clients Gifts and Greeting Cards

To develop a more personal relationship with your client and to make them feel like they matter to you, consider sending a small gift or even just a signed greeting card at holidays and various times throughout the year. This will show your clients that they mean a lot to you

Overall, building a relationship with your clients is extremely important if you wish to keep their business, so be sure to keep these tips in mind.

Praise Away! Six Ways to Show Your Employees How Much You Care

Being at the head of the company means, you have a position of major power. You need to ensure that day-to-day happenings occur in an efficient manner, and you have to know both when to critique and praise your employees. What are some ways you can accomplish the latter?

employee praise

Give Them a Raise

Employees love to see raises as their rewards. They know that this means they have done a good job, and they will also be able to take the benefits of their hard work home with them. Employees do want to hear verbal praise, but they also want to see the fruits of their labors in terms of a salary increase. O.C. Tanner can help you discover how raises really motivate your employees.

Host Award Nights

Depending upon the rapport your employees have with one another, you might want to consider hosting award nights. At these events, you can give out service awards, attitude awards and the like. If you are not going to have an award for everyone, you may just want to have a small segment of a holiday party be dedicated to these awards.

Social Functions

You do not necessarily need to host an elaborate and formal event to show your employees that you care about them. Instead, take all of your employees out for appetizers and drinks one Friday after work or host a yearly barbecue during the summer. These small acts show your employees that you do care about them.

Celebrate Their Birthdays

This idea can get a little bit tricky with a large business, but it is practical at smaller companies. You could also have a birthday cake each month for all of the people born during those weeks. These little tokens of appreciation mean a lot.

Cut Them Some Slack

When the weather is beautiful outside, no one wants to be stuck at work all day. If the nature of your business allows it, consider changing up the hours a little bit in the summer. For example, instead of getting out at 5 p.m., you may want to let them leave at 3 p.m. on Fridays.

Offer a Balance

As you review your employees, you definitely need to offer some criticism. Without criticism, no real chance for improvement exists. However, tell them what they are doing correctly too. You may also explain how they can use these strengths to help address their weaknesses.

Showing employees how much you care is a really important part of being a good boss, so don’t forget about these tips.

5 Little Things You Can Tweak To Improve Your Conversion Rate

Why did you build your website in the first place? I don’t know many people these days who don’t want to turn their site into a full-time business. Who doesn’t want to work at home with their feet up? Who doesn’t want to make hundreds of dollars while they sleep? Everyone wants to make money, yet most people don’t. Some people are not making money, but they are very close and they might never realize how close they actually are before they quit.

design a site that mattersDo you know why some people fail when they are so close? It’s because everything they do is nearly right, but it just needs tweaked a little in order for them to start seeing results. Their website needs to be optimized so its conversion rate improves. You might be able to see some quick results by tweaking a few things in your design. If you want to know what to start testing we can look at a few of the most important ones below.

Start with your Products

When you have a disgusting looking design on the front cover of your eBooks there is no way they will ever be attractive to paying customers. You might sell a few, but you will always sell more if they look like they’re worth the money. That means you don’t want to buy your eBook designs from silly websites like Fiverr. If you are not willing to spend money to have your products designed by a professional you don’t deserve to make any money.

Make it Easy to Read

easy to read

If people can’t read the words on your website they won’t buy your products. When someone reads something they are meant to come to the conclusion you know your stuff. They will then go and buy your product. They can’t come to any conclusions if they can’t read your articles, so if I was you I’d choose a font that is basic. It should be big enough that even people who wear glasses can read it. The final piece in the puzzle is making sure it’s a dark color on a white background.

In Front of Their Face

absolutely amazing product

Most people won’t know you have a product for sale on your site if you don’t tell them. It’s not like they go around searching for what is on sale every time they land on a different website. You have an absolutely amazing product that you believe in, so you shouldn’t feel bad about putting in in front of eyeballs. Start playing around with positioning your product in different places and look closely at the amount of sales you are making.

Better Copy

If you don’t have good copy you might not be able to convince someone to buy your product. A sales page isn’t like a normal article. You really have to think very carefully about what you are telling people. It’s like you’re designing something and by changing the words on the page you can increase the conversion rate. There is no easier way to make money instantly. Make sure you keep tweaking your sales page until your conversion rate is as high as possible.

Social Proof

Everyone likes to see social proof because it means other people have listened to you and had success. They have bought your products and were very satisfied with the results they got. When you don’t have social proof on your website it means you might not have sold any products. Would you want to be the first person who buys something from a complete unknown? Ask the people who have bought your products if they have any nice words to say and put them on your site.

Attached Images:

Today’s guest post is authored by Dirk Cornwall. He is an independent web design expert and has credible experience of designing websites for corporate biggies. An avid blogger, he shares web designing tips with his followers on his blog.

Is Social Media Consultancy Worth the Investment?

For many, social media poses a novel challenge in the business world today.  It simply doesn’t work according to the established rules of traditional marketing; and learning to get the most out of this strange new system is an intimidating and time-consuming proposition.  Therefore, the field of social media consultancy has lately arisen, offering a quick fix for companies struggling to make sense of online marketing.  Among other things, these consultants promise Facebook Likes, better brand exposure, and increased sales.  However, are their services worth the steep price tag?  Or is this simply a case of self-called ‘experts’ feeding off the insecurities and ineptitudes of professionals who are lagging behind today’s fast-changing technological landscape?

social media consultancy

Fake Likes?

Look out for so-called professional consultants who deliver dubious results.  Facebook Likes are a prime example.  Ideally, Likes reflect interest in your company and indicate a large following, which is not only viewing your content, but also actually engaging with it.  However, some consultants use other client’s profiles and fake accounts to artificially generate Likes.  In this case, while it may have a small positive impact on Google ranking, you are ultimately paying for a worthless and illusory service.

Lasting Value

Another thing to look for in social media consultants is an ability to deliver lasting value.  A good consultant will not only help you establish a social presence online, but will also educate you and your team about maintaining and expanding that presence.  Social media is a long-term investment.  Its value is in its ability to generate interest and build a brand over time, gradually adding new connections and expanding your company’s network.  So be sure to find a consultant who makes training a priority and orients their services toward long-term goals.

 Time is Money

Social media marketing is astoundingly time consuming, especially for those who are new to it.  So keep this in mind when weighing the value of a social media consultant.  If the fees seem steep, consider them in light of both the direct sales value they can generate and in terms of the time and headaches they will save your company.

Branding is Everything

If your company lacks a quality brand or is struggling to establish brand recognition online, a competent social media consultant can be a wonderful resource.  Part of their job is focusing on your company image, revamping your brand’s aesthetic, and finding ways to clearly convey your business ethos to the online community.  Social media success is impossible for companies without a clear branding strategy.

 A Targeted Approach

What many businesses also fail to realize is that social media isn’t just a numbers game.  It is about building quality connections and networking with a community of interested individuals.  A few dedicated followers, in other words, are far more valuable than a mass of un-invested and unengaged viewers.  Consultants can help companies build these worthwhile connections and focus their efforts toward the sites and strategies that actually produce results.

As every businessperson should know, making a good deal depends upon knowing what you are buying.  Unfortunately, the reason we hire consultants is that they know something we don’t (or purport to, anyway).

So is social media consultancy worth the investment?  To put it simply: yes, but only if the consultant is skilled at what they do.  It all depends upon finding the right person.  Ultimately, social media is a complex, multifaceted, and time-intensive marketing platform.  Therefore, it truly does pay to hire an expert to construct a marketing strategy, train employees, and point your business in the right direction.  The trick, however, is finding a true expert and avoiding the overrated imposters.

About the author: Kirsten works for leading voucher site vouchercloud.com. She works within their in house social media team and works to deliver money saving deals to customers. She is currently working on the Travelodge discounts campaign.