Do you want to understand digital marketing techniques?
Are you looking for easy to implement marketing trends that will boost your start-up’s online presence?
Then you are at the right place at the right time!
As technology progresses, so do the latest marketing techniques and trends. Below you’ll find six of the most exciting marketing trends that may include the next big step for your start up. Keep in mind that in a highly competitive economy, those who manage to get on board with the latest techniques are often the ones who can profit the most.
The Internet has reinvented content marketing, and it’s consequently getting more and more important each year. Search engines, social networks, and online reviews are a serious and important resource for the modern consumer trying to decide what to buy and where to buy it. The end result of this is that buyers are generally in later stages of the buying cycle when they finally interact with a business directly. This means that you should provide informational content for buyers so that when they’re finally ready to make that next purchase, they’ll turn to the group that has been providing guidance the whole way.
Tracking Customer Behavior
One way businesses are reacting to the vast availability of consumer data is creating highly relevant content aimed at specific individuals rather than creating a generic message for everyone. While it’s easy to see the strength of this approach, the actual deployment of that data on a large scale will require an automation platform.
As a result, marketing has begun to shift away from list-based marketing towards marketing that comes out of a cross channel consumer database that gives a more complete picture of customers and leads. Think about getting your hands on a unified marketing platform that can help you build these customer databases if you want to stay ahead of the ball.
The widespread availability and use of smartphones is changing the way that people use the Internet and as a result is changing the way marketers approach it. The rising importance of the mobile browsing experience means that providing a poor mobile browsing experience may soon be as devastating for your site as having page load times that take several seconds. Keep in mind that designing for mobile friendly content isn’t just a matter of adjusting your content for screen size, but also accommodating for the differences in mobile type content which is generally shorter and simpler.
If your big start up idea is for an app, be sure that any purchasing that users may do on the app is easy and simple. A common issue with many apps is the complexity of the in-app purchasing platform, and the overall business of the pages. Overall, simplicity is a good rule of thumb when you are designing your customer’s experience. In an interview with BusinessWeek on May 25, 1998, Steve Jobs gave some sage advice about simplicity:
“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
As you develop your start up and work to ensure your customers, be they on an app, or in a store have a positive experience, this advice is critical.
Big Data Put to Work
Another effect of the rise of large social networks like Facebook and Twitter is the rising relevance of utilizing “big data.” With the immense amount of consumer information available, it’s becoming possible not only to target specific consumers but also to determine where they are at any given stage of the buying process. Armed with that information, it’s possible to deploy highly specific content to that’s nearly tailored for a single individual.
Building Social Conversations
Social media has literally billions of users, and the list of significant social media networks continues to grow annually. As a result, social media marketing is rapidly becoming of the most important rising stars in the marketing universe. The trick to succeeding with social media marketing is gaining an understanding that the social media platform you use shouldn’t be just another channel for you to publish your promotional material. On the contrary, it’s more about creating social conversations that will ultimately pay you back both on consumer level and the SEO level.
Businesses have begun turning their marketing efforts away from targeting a demographic and more towards targeting an individual. This doesn’t mean demographics are going away but rather than the recently granted ability to target to individual consumers is becoming more and more relevant. When you’re able to target individuals, you can cater your marketing material to their preferences, interests, and which stage of the buying process they inhabit. This level of targeted, ROI driven marketing could be a huge competitive advantage to your start up, giving you the ability to immediately develop a strong sales base without investing huge amounts of money on awareness campaigns.
Marketing changes at least as often as the technology that surrounds it. These days, customer experience is more important than ever, and individual experiences are rapidly becoming one of the most important actors in the world of marketing. Although early adoption of marketing trends means you’ll be a trailblazer working out kinks in your marketing strategy, the risk is generally worth the reward when the underlying trends are as stable as those found on this list.
About the Author
Marlena Stoddard writes on technology and entrepreneurship Originally from Senoia, GA, Marlena lives in Santa Rosa, CA with her husband and 2 children. When she isn’t spending time with her children or writing, Marlena enjoys baking, reading, and running. Information on Individualized marketing credit of Pet Marketing.