SEO Strategies

SEO is basically about two things: links and content.

If you can get a lot of both, then you’re all set. Again, it will be a huge help if you have original content.

How do you get good quality inbound links? The best linking strategy is this:  find some sort of portal where you can put up content, and link back to your site after writing an article.

Use your best keyword when linking back to your site. Don’t just say, “For more info, click here.” Use a keyword phrase, for example, if your site was on red racing cars… “A good site for information on red racing cars.”

Here are some examples of sites you could use to post content with backlinks.

A Squidoo lens;  A blogger;  A hub on Hubpages.com;  An article on ezinearticles.com,  goarticles.com,  Gather.com;  MySpace blog

Don’t just post links to your homepage;  if you have a blog,  link to specific posts as well as your main bog URL.  If you own a multi-page website,  link to relevant subpages off the homepage.

Now posting content with back links on those sites alone could get you through a whole SEO career, so don’t take this part lightly. Putting up content on these sites also serves a double purpose, you can get a lot of direct incoming traffic form these links.

If people like your article or portal, then they’ll click through your links, and it won’t be just search engine spiders coming through.

Look at blogs related to the topic your site is on. This way, you can stay up to date on your topic, you can see what other people think, and best of all, you can comment on their blogs with a link to your site.  It’s a bad idea to just put up a comment with a link to your site;  that’s spam.  But if you take the time to just skim a post and write a comment addressing the post with a link at the end, people appreciate that, and sometimes they’ll even check out your blog (always a bonus).

If you want to rank for a certain term, make sure you mention that keyword at least a few pages on the page you’re trying to rank in the search engines.  Also, try to use that keyword, or a variant, when linking back to the page.

And that is basically a very broad overview about seo, but in essence it all stays the same. Unique, quality content and good relevant links to your site.

HelenaZ
skype: hzwarts
Twitter: helenazwarts
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