Ethical SEO – or Search Engine Optimization if you prefer, is the process of optimizing a website with the purpose of raising its positions in the Google search engine.

The actual process of SEO can be quite a complicated one, and can vary depending on the actual website in question, and the keyterms being sought.

The various techniques can include but are not limited to, Meta tags and Header tags, keyword density, and alt tag optimization. As well as this, Off Page optimization is taken into consideration.

Off Page SEO techniques involve securing, maintaining and growing relevant backlinks, with certain configurations in the anchor text. This can have a great effect in raising the rankings of specific keyterms.

Because of the positive effect of building backlinks on search engine rankings, some website owners have taken to actually buying backlinks in an attempt to raise their rankings.

Google has been known to consider this technique as manipulation of its algorithm, and may have been concerned that this may result in its search engine bringing less relevant results.

This has led Google to try to penalise people for buying backlinks.

Some people feel that Google has stepped out of line in trying to penalise webmasters for doing this, but there is another way of looking at things;

The reason Google does not want people buying links to raise their websites rankings is that the reason building backlinks raises a websites rankings is that each backlink is considered as a ‘vote’ for it. If people are buying backlinks, then in effect they are buying votes! … This is something that is frowned upon in most sections of society!

It is still possible to carry out Off Page SEO campaigns however. It is just that the methods have changed. Instead of trying to trick Google, it is best to work with methods Google does not frown upon. This means having quality content on your website (okay, we know… this is On Page seo technically, but it does make the Off Page SEO easier!) Having good site content means that people will WANT to link to your website.

The next step is to get the message out that this high quality info is on your website. Some link building techniques can be used for this, but not in an attempt to manipulate Google, just to get the word out about your website… then people will want to link to the great info they find!

Articles, press releases, guest blog interviews and RSS feeds are all great ways of doing this. This kind of specialist off page SEO is what we at kingpin-seo.co.uk consider Ethical SEO, as it is not intended to manipulate Google results at all; instead we give google exactly what it wants… A website full of great relevant information that people will find useful, with info about the website in good positions on the web to start people talking about it, then backlinks should naturally build themselves.

A basic, but holistic way of looking at Ethical SEO is that for maximum effect, both ON PAGE and OFF PAGE SEO techniques need to be carried out together in a methodical way.

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Google page rank updates are a blessing for some and a curse for others. Whenever Google update the Page Rank, it is displayed on their toolbar and during every update it causes an unfortunate stir within the SEO community as webmasters use all the rules in the book to get their website amongst the top Google rankings.

For those of you who are new to this, Page Rank is basically a type of ranking or a score that sets your website aside from the other websites on the Internet. The factor that drives page ranking is the total number of links pointing towards your website and their value. The value of these links is calculated depending on the PageRank of the web pages that has those links.

You can always visit google.com/technology/ for more information on page rank, the technology, and, basic of links.

The current PageRank update is expected to cause quite a stir because many websites will display considerable drops in their PageRank and at the same time the same websites will also show significant increase in the number of back links. This fact basically reveals the occurrence of one of the following:

1. This may have happened because Google raised the bar/score on PageRank. This can make it difficult for websites to maintain the same ranking with the current score.

2. The method of displaying back links has been changed

3. The method of calculating the value of any incoming link has been changed

Raising The Bar: Google

From the last few updates, most SEO experts can make out that Google has been raising the bar constantly on their PageRank. This is being seen as a majot change especially in the light of events where websites have attained higher page rank by buying hundred of links. The current Google Page rank update is also driven by this factor.

The New Calculations

There are many websites, which have shown an increase in backlinks and the fact of the matter is that Google doesn’t show all the backlinks. You can find an accurate count of backlinks on any website from Yahoo by entering yourdomain.com.

For example, if a particular website is showing 700 backlinks on Google as of now then if you check on Yahoo, you will found more than 10,000 backlinks. In a way, it is safe to say that a website’s change in page rank is not caused due to Google showing lesser number of back links.

The real value of a link

The value of a link seems to have played an important role in the change in Google Page rank update. The various areas, which display a reduced value of a link include:

• Multiple links from a single site
• Textual links like “Partners”, etc.
• Links from low relevancy sites

If you are among those who have lost their current page ranking and have gone even lower then the first thing that you need to do is build good quality links or high relevancy links. It will be another three months before the next Google page rank update. If you have increased you page rank so far by buying thousands of links then it’s time to look for another strategy – amore promising strategy.

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Get your website listed and see by readers all around the globe. This can be done with directory submission. It is a vital aspect to promoting your business.

If you don’t have a fully functional website and yet want to make headway into the progress of your business, you can do so with directory submission. These are virtually free of cost and provide an effective platform to propagate your business far and wide.

How it works

The way it works is that these directories will have a wide range of categories which are listed out in the site. You need to select the particular category which suits your business the best. Then you can go about the directory submission process smoothly. You will also need to ensure strict adherence to directory guidelines and rules as violation of these may even result in your site being scrapped from the directory.

Less input and more results

With directory submission tactics it is very possible to realize large scale publicity and traffic without much effort put in. With as little as 2 or 4 hours in a day you can expect to attract tones of traffic to your site. You will also find quick and easy placement on search engine rankings. Many websites have successfully been able to enjoy a top 10 search engine ranking due to such submissions to directories.

Get hunted

Search engine robots are constantly searching the web looking for sites which are listed in directories. If your site is listed in popular directories you can be sure to get indexed and ranked in the most popular search engines. The best thing about directory submission is the turnaround in results you can expect. You can get access to almost instant website ranking through this tool.

Warm market

With directory submission you can gain access to a targeted traffic base. It’s because your website will typically be listed under a niche and specific category on the directory. This way you will find more and more traffic visiting your site that is already interested in your products being sold. The good thing about such relevant traffic is that your chance at enhancing sales goes up dramatically. Besides you don’t even have to try extra hard to convince them to buy.

Paid sites work better

There are plenty of directories available these days which are effective. However to get the best of your directory submission methods you need to get access to the paid ones as well. These tend to offer websites a much better search engine placement or page ranking. Many even have subsidized offerings and service packages which you can choose from. Thus even though the initial costs maybe a little higher the results are worth it in terms of the traffic inflows and sales conversions.

Staying ahead

The key to success online is to stay ahead of your competition. That can effectively happen via directory submission online. With this method you get to rank your site among the top 10 search engine results. This way you can outperform your competition within a very short time span. Plus since it is a relatively low cost, even if results take time, you have nothing to lose!

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If you are in a place where you want to grow the amount of relevant internet traffic to your business, you are in a place to consider a link building service! link building can play an extremely important part in ensuring that you get relevant browsers interested in your site, and with a little bit of information on this powerful resource, you will see why.

At its most basic level, link building is simple. Essentially, you are looking to find places that will link to you without you giving them a link in return. This acts as a testament to the quality of your site. Some link building is natural. People will automatically link to a site that they think is informative or interesting, and you’ll also find that due to the fact that information on the internet is passed in a viral fashion, that links to your site can be passed around quite easily.

However, there are many things to consider when you are looking to use link building as a form of website marketing. While a little bit of link building can go a long way you really need a link building service to fully realise the potential of this resource. While the traffic you get from link building is important, link building is far more than just a popularity contest. Search engines like Google are using increasingly more complex and powerful algorithms to locate the results that they think their users want, one of the ways that they determine the attractiveness of a site is through how many links point to it. On top of this it is important to remember that the anchor text within your links are also very important as these will tell the search engines what your website is all about. If a search engine notes that your site has many links leading to it with anchor text referring to widgets, it will determine that your site is a popular resource and relevant to searches to do with widgets and will return your website higher in the natural search results for these.

A link building service can help you tap into the potential there. Not only will people find the link to your site on pages that find your site useful, the number of nonreciprocal links leading to your website will give you a good boost in the natural search engine results. The higher you get in the search engines, the more likely you are to get good relevant traffic to your website. Studies show that people very rarely make it to the second page of their search results; sometimes they don’t even make it to the bottom of the first page. A placement at the top of the list of relevant search results can get you quite a bit of business, as a link building service will be sure to help you get there!

When you are considering a link building service, remember that they should be performed by a professional. They should be willing to give you some examples of the websites they have worked on and results achieved. After a quick check of their credentials, let them explain what a good link building service can do for you!

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The amount of quality links pointing to your website determines the popularity of your websites with many of the search engines, so it is very important to obtain quality links. However, you need to know where your website stands in the search engine rankings in order to see how much work you need to do to increase and maintain that popularity rating.

Another way to build links is through free content creation or free article submissions. When creating your website you will need to fill your site with fantastic content and make updates so other sites want to link to your site. Search engines are now smart enough to know that content is related, so, links from relevant sites are more important then links from sites which are irrelevant.

The assumption still is that if a site has valuable content or services to offer that other webmasters will link to that particular site. Most importantly, work on your content for natural linking from other websites. It is hard to get one way links but if you have good content that goes far beyond other sites people will want to link to you, it is still harder to get one way links than it is to get reciprocal links.

Since page rankings is very important to the major search engines, and links influence this, it is important to create a game plan on how to build links to your site. A well laid out plan will help in establishing the overall link plan and strategy to drive traffic to your site. As time goes on your site will grow and your page rank will get better and you will have better chances securing quality links. As you website continues to grow and build in popularity you will need to quality links from other sites pointing to your site to keep your rankings. Link building never stops, if you stop link building and other sites stop linking to you, you could possibly lose your ranking on the search engines.

The amount and quality of links you need will depend on the competitiveness of the keyword phrases for which you are optimizing. If you put in the time and work on your link building efforts over time you will see results in the long run.

Article directories work with many different partners and by writing articles your articles can show up on many different sites. Your best bet in these times is to write articles and submit it to article directories. By using article submission services and directory submission services you are able to increase your ranking to your website, by submitting you are creating one way links back to your site.

Using automated tools are not link farms, the reason for this is because you decide who you want to trade links with each and every week. Continue building quality links and you will see that in time it will all pay off.

Getting the one-way link is more difficult to obtain than reciprocal links, but the pay off will come if you get solid long-term links and you will see the search engine ranking results increase.

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Some people have a hard time understanding the concept of Search Engine Optimization (SEO). The notion of developing a website based on principles that involve certain words seems confusing and perhaps even a bit like hocus-pocus.

In its most simple form SEO is something like the brightest thread in a tapestry or the point leader in a basketball game. This method is something like finding your favorite sports drink in a store filled with similar bottles.

The use of Search Engine Optimization provides an intense level of satisfaction for search engines that have been looking specifically for the best use of virtually every keyword or phrase imaginable.

Let me suggest one more analogy related to this principle. Imagine a diamond buyer looking for the best overall selection of diamonds. This buyer investigates every possible seller in the world and makes the determination to buy from a seller that has proven they have the greatest number of gems to choose from.

When you approach website design you absolutely must have at least a primary understanding of SEO principles. This method is reminiscent of that diamond dealer and his search for the seller with the most diamonds. Your consistent use of the keyword or phrase you have chosen is like a growing collection of diamonds that search engines are looking for.

Search engines are on a never-ending search for the best sites. When they get to your online business site they subject it to complete scrutiny. They will scan every word searching for that common thread, highest scorer or sports drink. How does your site stack up against other sites that have also selected the keyword or phrase you are using?

There are a few things you should pay attention to when you develop your keyword-enriched site.

The Things to Do

Make sure you research keywords or phrases that may provide the best response from search engines.

Make sure you develop your website with the chosen keyword used in every section of the site. This includes sections such as “About Us” as well as the knowledge-based content you will provide.

Make sure to add new content on a regular basis. Search engines pay attention to sites that are consistently updated.

The Things to Avoid

Make sure you do not stuff your site with the chose keyword or phrase. A percentage of 5% or less is about right. When you stuff your content with too many keywords it can be awkward to read and usually raises a red flag for search engines.

Make sure you do not fill portions of each page with invisible keywords. This is something that has been done primarily in the past to get a higher ranking, but virtually all of these sites have been caught and penalized for bad online behavior.

Make sure you do not treat the impact of SEO with contempt or disregard. This concept can have the greatest impact on future site-based traffic.

Search engines want to find your site and they want to reward you with improved site rankings, but they need your cooperation in helping them find your site so they can let others know you exist.

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If you have your own websites, there will be all sorts of people asking you to place a link to their site on your site. You have been approached by link buyers, link sellers, and brokers. Every one out there believes that getting links is the be-all and end-all of search engine optimization.

On the one hand I have to agree that getting links is important, on the other, I am not comfortable with some of the methods used. And to add to the already grey area of buying links for the purpose of altering your search engine ranking is a directive from a major search engine, the most major one actually, that they will be lowering the valued of sold links!

So, let us look at some of the basics of getting links that will, quite likely, be the smart way to get links.

First of all, I think that it is not natural to have many sites giving you sitewides. Why would a normal site want to give you a link from all of its pages? Ok, for a coupe of sites there might be some reason, but for the most part it is unnatural. The moral of the story is that, if you buy links, buy them on a specific page, probably the homepage, and not on all pages of a site.

Second, make sure that the sites linking to you are of all types. If your link building campaign revolves only around directory submission, or article marketing, or high PR pages, or the like, search engines might figure it out and lower your value.

Third, make sure that your links are added slowly and not all at once, unless your destination page is newsy. I am not saying that getting a thousand links in a week is too many. But a thousand links in one week and close to no links for the next few weeks might look strange.

Fourth, and this one is well known, make sure that you are not being linked to from a page that is virtually a link farm.

Fifth, ensure that your links look like natural links. How would that be? Well, on the one hand, try to have varying text in the link (this text is called the anchor text). On the other, you can try and get links to the main page as well as to other pages. This will make the links appear “natural.”

Sixth, focus on the topic or theme of the page that is linking to you. Focused links are quite likely more valuable. At the same time do not go overboard with this one. Unrelated links have value too. But the one thing that you should avoid is getting links from pages that link to a lot of “bad” pages. True you cannot control who links to you. But at least avoid knowingly getting links from “bad neighborhoods.”

Finally, stay away from reciprocal linkage. Reciprocal linkage is common in the world of blogs and may not be the poison pills that they are often known to be. All the same make sure that you do not have too many reciprocals. Surely you would not like to have the reputation of a spammer.

Written by Ricco Richardson
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