Imagine a boy handing his father a box filled with specialized Lego parts. Each looks similar in many ways, but they also have distinct features and colors that make it necessary to have a plan for ‘project development’. The father sorts through the box or bag looking for that ‘just right’ piece. Without a match between part and plan the Lego creation looks, well, different somehow – and that’s not always a bad thing.

I’ve seen boys take those Lego sets and make some pretty amazing things, but ultimately it did not look anything like the picture on the box. These grade school problem solvers took the pieces and made something altogether new. Sometimes they even borrow from other Lego sets to create something even more fantastic and previously unknown and perhaps unduplicated. The bucket, box or bag of random parts became the catalyst for the imagination needed to make a true original project.

Now I want you to think of Search Engine Optimization (SEO) strategies as something a bit like a Lego kit – lots of parts that can be combined to create something special when multiple parts are used.

Many online businesses pick and choose the marketing components they feel most comfortable with. They will even use those skills to great effect, but like the Lego kits the parts can be assembled in a variety of ways that make for an impressive final outcome.

SEO Starts with web design and then building blocks of SEO are attached to that primary block through the use of a variety of online marketing techniques.

Perhaps you might like to try list building as a block in your ‘yet unknown and unidentified’ masterpiece, but you might also consider traffic building in order build your email list.

Maybe you could develop an ezine and a ‘member’s only’ ebook download. These blocks can contribute to both traffic building and list building objectives.

Video streaming and podcasting are popular components to marketing and SEO and they go hand in hand with social media, blogging and forums so be sure to add those blocks.

Don’t forget autoresponders and customer service. There’s no use selling a product or service and forgetting the customer. After all, the customer is why you’re in business.

When you want to let others know about your business you might consider email marketing (that’s where list building comes in) and Real Simple Syndication (RSS) to get the word out.

Like Lego’s, each of these marketing strategies snap together to represent your business through SEO techniques. However, no matter how you build it you will need keyword rich content that is compelling to site visitors and easily slurped by spiders or perused by bots. When you do not have keyword rich content both site visitor and search engines do not find your site compelling enough to get excited about.

You want people to get excited about your site. The role of quality content should never be minimized.

If SEO is a lot like Lego building blocks, what does your site look like?

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If you want Google to rank your website highly, you must avoid all appearances of spam.

Many webmasters unknowingly promote their websites with methods that Google regards as spammy. It’s easy to fall into such a trap, because technology allows us to automate and speed up the process of doing things to promote our websites, and not all these things seem to hurt anybody as ordinary email spam does.

But any action you take that substitutes automation for the efforts of a human being, makes you and your website suspicious to Google. Rightly or wrongly, they regard all such automation as subject to abuse. So it can get you banned, your Page Rank reduced to 0 or your pages exiled to their Supplemental results.

Here are some spam flags to avoid:

1. All the usual on-page black hat SEO techniques. Most people today know to avoid most of them: invisible text, hidden images, keywords stuffed metatags and so on. Don’t use automated web page generation software. Cloaking is one which is still is still in widespread use. But Google is working hard to detect and ban sites using it.

2. Spam blogs or splogs. You can buy software which can create up to 10,000 blogs, post some keywords of “content,” create links back to your website, and then ping the blog directories. Google owns Blogger and actively patrols it for blogs it deems suspicious.

Google can’t take down blogs hosted on other servers, but it can and does ban sites linked to by splogs. Google is not stupid. It knows that a site with a one-month old domain is not going to be written about by 10,000 people on brand-new blogs.

3. Duplicate content. This is an easy trap to fall into, because many people have been promoting their sites by writing articles and getting them published on many different websites. Keep your own website content all-original. Don’t even reprint your own promotional articles that you submit to article directories or other websites.

4. Any large, sudden surge of links to your site.

Yes, links to your site are good things, and Google likes them and uses them to increase your Page Rank. But Google also believes that it takes time for other webmasters to find, notice and link to the content pages on your site.

If this month your site has no links and next month is has 1000 — that’s not natural. And Google knows it. You’ve been doing something spammy.

5. Any large, sudden surge of pages on your site.

Yes, useful or entertaining content is good. Google loves it, but Google also knows that you can write only so many words a day. If your site has only 10 pages this month, but 10,000 next month, Google knows you didn’t write them all.

So even if you obtained that content through legitimate outsourcing, don’t upload it to your site all at once. Add only 10 to 20 pages a week.

Some of these spam flags may seem unreasonably restrictive. Unfortunately, there’re many webmasters who make these rules necessary by abusing the system any way they can.

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What are ALT tags?

ALT tags are the little rectangular boxes of text that appear when you place your cursor over an image. The text will be shown in browsers which cannot display images, or if the user has chosen not to view images. Some search engines use this text to capture keywords for the web-page.

Audiences for ALT tags:

* Sighted readers who choose to browse the web without graphics being displayed
* Blind and sighted readers who access a page using audio-based browser technologies
* Automated indexing programs utilize ALT text as part of the page’s contents

Some of the biggest website promotion casualties on the World Wide Web are documents whose authors didn’t take the indexing robots seriously. T he indexing robot is one of the most important readers of your website. Since graphics cannot be interpreted by web crawlers ALT tags improve Search Engine Optimization of your website because they associate a keyword with a graphic.

Unlike ALT tags, META tags do not produce any visible spin off for your text-mode human readers. Effort spent on your ALT texts produces benefits for both kinds of “reader”. There has been so much abuse of the META tags that certain indexers now ignore the META entirely, or apply strict disqualification rules to avoid getting fooled by that kind of trickery.

Tips for creating ALT Tags:

* Keep Text Short

Extremely long ALT text can ruin page-formatting for sighted readers browsing non-graphically. This is especially true in tables, where overly long ALT text can quickly render a page un-navigable for non-graphical readers.

* Keep Text Meaningful

Meaningless ALT text is probably worse than no ALT text. It’s important that ALT text be meaningful in and of itself. ALT text that is meaningful in itself helps guide readers to your page by way of automated indexers that read and understand ALT text.

* Discard Decorations

In this context, “decoration” really refers to two things:

* Truly decorative images (which convey no content)

* Buttons, bullets, dividers, etc. (which don’t convey content, but do help to organize existing contents).

For images that convey no content, an empty ALT tag (that is, ALT=”") will effectively discard these decorations.

For buttons and bullets, a simple ALT=”*” does the trick nicely. Similarly, ALT=”————-” works well for separator bar graphics (though a simple tag transmits much quicker and doesn’t require ALT text).

* Test ALT Tags

It is easy to test ALT tags. To test your ALT tags, simply disable image-loading in your browser, and tour your site. To hear how your pages sound to audio-based browser technologies, simply read your page aloud, left-to-right, top-to-bottom. If you encounter an image without an ALT tag, say the word “image.”

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Links that point from other sites are one way links and they are a tool that will have constructive to the webmaster. The webmaster’s decisive aspiration is to have many traffic visitors arriving to his website in the chance the visitor will stayand even make some purchases. The problem is, though, that you need to have visitors there. One way links may be able to help you. they help to create traffic to your website so that you will achieve a better rank in the very important search engines.

What is important to note here is; that there is no 100% accurateway to get at the very top of the results page. But, there are do many things to attempt your way up this ladder of success. One of them is using one way links. These links are quite simply a link to your site from other sites else’s website. Even though you have your link on their page, you do not have to put their link on your page. That’s a nice benefit because it keeps the traffic at your site, rather than leaving your website. Its benefical because the other website owner (the one that your link is at) is going to do his best to get traffic to his site. Others will arrive to yours through his website. What does that mean, more traffic from smallest amounts of work.

How does one way links help you rank in the search engines?

Ask yourself a question. Why do you think search engines perceive that your website must rank excellent if you have one way links to it? A reason for this is that your link is there, the website owner is attesting to the constitution of your website. Looking at the facts, the search engines also show that these links are excellent than reciprocal links based on the information. The search engines are even ranking those websites that will use fewer reciprocal links less highly because of this fact.

The other website owner is committing by placing your link on his page and the website owner not getting a link back, this is held at a higher standard than those that purchase reciprocal links.

How to locate links

As a matter of fact, the difficult part knowing and understanding the one way links in the first place. The superior webmasters are going to provide this to you if you just ask. If you have the bestquality content that is directly related to their website, they can do it. Of course, site owners will want something.

One strategy website owners have found that works well is to use article directories. Here, you will produce a well written, explanatory article (or more) about elements that may be in your website. Once the article is complete just add your link and information at the bottom. Webmasters come to the directory to find solid, favorableness content to create over on theirwebsite. When using your information, they have to use your link too. now you have a one way link pointing from the other sites.

One way links help you site achieve a better page rank on the search engines.

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While link popularity is a major factor for Google and other search engines when it comes to ranking your site, an overabundance of reciprocal links can work against you.

One way links send a strong message to search engines that your website is valuable and interesting enough for other sites to want to recommend it and promote it. Besides sending your rankings shooting upwards, they also send a lot of traffic to your site.

Viral marketing, a of word-of-mouth advertising that propagates itself in the same way as a virus, is one of the most effective ways to get one way links. A successful viral marketing campaign will multiply rapidly and spread like wildfire, increasing your site’s visibility and sending a stampede of targeted traffic to your website.

Below are three tips to help you unleash a wildly successful viral marketing campaign.

Write and submit articles

Writing articles and submitting them to online article directories is one of the easiest and most effective ways of obtaining free publicity and acquiring links to your site without the need for reciprocal links.

All you do is write interesting articles on related topics and submit them to major article directories with a link back to your site. The amount of traffic generated is simply astounding. What’s more, your articles also serve as a very powerful pre-selling technique, driving only targeted traffic to your website.

Do you have an ebook? Why not give it away? Users have read your article and they’ve come to your web site because they liked what they read and are interested in what you have to offer. An added bonus is when webmasters with mailing lists publish your articles on their sites.

Identify and market directly to your target audience

If you maintain a niche business, you need to determine your target audience. If it’s something to do with children and parenting, your target audience will be parents. Once you’ve pinned that down, custom-design your marketing campaign to capture their interest. You could join a related blog and launch a word-of-mouth campaign promoting your niche.

Once other members participate in your new product launch with reviews and other discussions, your exposure is automatically guaranteed. Create a target e-mail list and keep interest alive with regular free offers or interesting links.

Digg your articles

Here’s your chance to make it to the front page and be seen by millions of users. Unleash your creativity – write an article that sizzles; put a unique spin on an existing article; make a video that nobody can resist. Then submit it to Digg where everybody can see it and ‘Digg’ it.

If your submission rocks and earns enough positive Diggs, it goes on to the front page. There’s more. Digg encourages conversations around the content, which has the potential of making your article the ‘next big thing’ with an ever-increasing deluge of one-way links to your website.

By using these viral marketing techniques, you can get the targeted traffic you need and grow your backlinks at the same time. The only cost is your time and creativity.

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If you are even a casual browser on the internet, it is certain that you have noticed the prevalence of the corporation known as Google. Although their name is essentially synonymous with the search engine’s ability to pull up information from the internet, Google is actually involved in a very wide variety of different things online. Most people, in the course of their daily online activities, will use two or three Google-developed and Google-controlled programs, and many will use even more. Whether you’re hoping to map out a road trip or you are just looking to do some shopping online, it is impossible not to notice how prevalent Google is to our online culture.

“Googling” has become a commonly accepted verb, meaning to use the Google search engine to find something and it is easy to see why Google has become the number one search method that people employ when they are exploring the internet. Current estimates hold that the number of servers that Google has at its disposal number more than 45,000 located at twenty-five locations throughout the world. With this sort of power and search capability at their disposal and with the immense amounts of capital that they have earned from offering advertising to their audience, it is clear that Google’s presence on the internet is a permanent and all encompassing one.

With the advent of Google Mail, Google has offered email to a number of people surpassing the amount of people who use Hotmail or Yahoo. This is not the only web service that Google offers; Orkut is another Google brainchild, as is AdSense. Google is well and truly on its way to becoming an essential part of the internet, if it is not already there. Google can be used to meet many of your internet needs, if not all of them. From Google Maps, which can tell you how to get where you are going to Google Translate, which can translate text to and from its original language, it is clear to see that Google has sunk deeply into the online landscape.

The real star of the show, however, is the Google search engine. This search engine was what brought the company to its original, indispensable place online and it is where much of the money that Google makes from advertising comes from. A recent survey showed that 95 percent of all traffic on the internet was conducted with the use of search engines and that out of that 95 percent, the vast majority of it was conducted through Google. Couple this with the fact that more than 50 percent of all purchases made online went through the Google search engine first, and it is easy to see how Google became an advertising giant.

Through it all, part of Google’s charm is that is corporate policy is well known, that is, that Google believes that it is possible to be profitable without being evil, and that a collaborative environment is much more useful than a hierarchy. Google exists as a sign post for the internet, taking you where you want to go, while still managing to provide many of the answers to the questions that you have been asking.

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Today, when most people go looking for information, they do it on the Google search engine in one form or and another and it is clear to even the most casual observer that Google is a powerful advertising tool as well. In the course of a given day, people perform searches for research purposes, educational purposes, and for commercial purposes; no matter what goods or services you provide, you will realize that having a high listing on Google is extremely important.

If you’re looking to get noticed on Google, there are a number of things that you can do. The first thing to do is to figure out what your standing already is. This will take some research on your part, so settle in for a few hours in front of the computer. Type a few searches into Google to see how long it takes to find your site. If your site is not appearing on the first few pages, let alone the top, you need to do some work! Then, use the free Google Analytics tool to figure out how people are getting to your page and why. This can prove enlightening and help you figure out what your marketing is actually doing.

When you are taking a look at Google search rankings, keep in mind that there needs to be something on your site for Google to find. Make sure that your site has a great deal of content as well as plenty of relevant and related information. When you are working with keyword searches, don’t just think about your industry; think about industries that are related and connected to yours. Mention them and link to them, and before you know it, you’ll be regarded as something of an expert on the subject. Don’t be afraid to share your information!

The most important thing to do regarding getting noticed on Google is provide good information. As was discussed above, Google search results are ranked based on relevancy. The repetition of the search terms are not the only things that are used to rank the results; your use of other related key words can cause your rating to go higher as well. Relevancy is the best way to bring people to your site in terms of Google search results, and it tends to work to your advantage in other ways as well.

You’ll find that many specialists in the field of search engine optimisation will state that they only increase traffic through ethical means. Essentially, what this means is that they ensure that people are not “tricked” into coming to your site. While bringing people to your site through keyword stuffing and misleading copy might get people to your website in the very short term, it will definitely not result in more customers (and will probably end in you being banned from the search engines). Make sure that the content that you post is informative and relevant and you will have a better chance of turning casual browsers into dedicated customers.

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Search engine optimization is a technique used to achieve a higher ranking in the search engine, so as to generate a lot of free traffic to your site.

If your website is not ranked in the first couple search result pages, chances are, you are missing out a great number of visitors that could potentially become your customers. This would also deem your website completely useless; after all, what is the use of a published website that is not viewed by visitors and web surfers?

While SEO is an important technique that all webmasters need to employ in their sites, it is definitely not an simple task to do. Some big companies are even going to the extent of paying big amount of money to hire SEO company to optimize their sites.

For individual who do not have the budget and would like to do-it-yourself (DIY) with search engine optimization, here are some simple techniques which are easy to learn:

Provide valuable and informative content on your website

For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers.

Make your content brief and concise, yet informative.

Keep your facts up-to-date so that users will visit your web site more often. Do not forget to include a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.

Make the overall design user friendly

The design of your website should be simple, nice and easy to navigate. Do not design your web site in an overly-complicated way that users will find it too “frightening” to browse through.

Vary the keyword for each individual web page

Think of every possible keywords or phrases that will apply to your products and services.

Each user is different and may not necessarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.

Include definitive and visible hyper links in your website

Providing users with hyperlinks which are useful and easy to find is yet another way to optimize your web site.

Build incoming links to your site

Enroll in a link exchange program and start to exchange link with other sites that are related to your industry.

Write articles is also a good way to get free incoming links to your site. It can also help to build your reputation at the same time.

The above listed are only some of the few simple techniques used in Search engine optimization. The ‘One Page Search Engine Optimization Checklist’ offers more details and easy-to-read guide for serious webmasters who want to master the art of SEO.

Using the proper search engine optimization techniques listed in the checklist, you can definitely optimize your web site and yield very promising results for your business.

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If you are individual enjoy me, you’d current love to have a website on the Internet but you fitting have no impression how to lick about it. All this introduction of net hosting, bandwidth, tape space, and other jargon can cause one to say, “This is too complicated and technical, I just wanted to have a place to put all of my favorite skateboarding photos, cool information on ramp designs, and the best places to skate!” To get a website on the Web you have to go through a web host. The question is how do you find the web host for you? If you type ‘web host’ into your search engine like Google you will get thousands of sites. Hit on one of these and like any product on the market you will see all sorts of persuasive propaganda to incite you to use their company; that is if you can decipher any of the technical jargon that only computer-heads can comprehend.

Some web hosts offer free business cards with an account; some probably offer free watches?like all consumer industries you the buyer must beware. I’m a writer so I’ll use the analogy of a writer’s journal. The journal I like must not be too big or small in book size. It also must have a good amount of space allocated to each day, again not a whole page but not just a few lines. Of course I also want it to be cheap but of a good quality that won’t fall apart while I’m using it, and I hope it would last for posterity. I just want the diary, some nice pictures in it are O.K. but unnecessary especially if it adds to the price. It’s the same with a web host and web site scenario. You want to get the right deal for you, enough space and enough access to the public that you wish to associate with. As a novice who doesn’t understand all the jargon this can pose a problem. Are you an individual, small business, blog, or a big time corporation? What do you need and how do you get it? As far as I can tell the web hosting business is a lot like the fast food business.

The big corporations have strict guidelines, will offer you special deals, and have monthly ‘cheeseburger specials’. But, I’ve always been more interested in the ‘Mom and Pop’ small time diners who have that real caring human approach. You know you are a customer and a person, not just a number on a sales receipt. I believe the hosting companies are the same. A smaller hosting company will probably treat its users with more honest integrity as well as having more flexibility in dealing with your individual situation. They can often tailor web site packages to accommodate exactly what you are looking for as well as the ability to update them quickly when your needs change. My advice is to contact a few of the smaller companies.

Look for ones with good reputations or just arbitrarily email them and compare results from different places. Which one do you feel most comfortable with? Go for it; ask as many questions as you can, see how the different hosts differ in their answers. Try one; if it doesn’t work out try another, it’s really easy to move around. Don’t be afraid, you’ve got nothing to lose except the fear itself!

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Ethical SEO – or Search Engine Optimization if you prefer, is the process of optimizing a website with the purpose of raising its positions in the Google search engine.

The actual process of SEO can be quite a complicated one, and can vary depending on the actual website in question, and the keyterms being sought.

The various techniques can include but are not limited to, Meta tags and Header tags, keyword density, and alt tag optimization. As well as this, Off Page optimization is taken into consideration.

Off Page SEO techniques involve securing, maintaining and growing relevant backlinks, with certain configurations in the anchor text. This can have a great effect in raising the rankings of specific keyterms.

Because of the positive effect of building backlinks on search engine rankings, some website owners have taken to actually buying backlinks in an attempt to raise their rankings.

Google has been known to consider this technique as manipulation of its algorithm, and may have been concerned that this may result in its search engine bringing less relevant results.

This has led Google to try to penalise people for buying backlinks.

Some people feel that Google has stepped out of line in trying to penalise webmasters for doing this, but there is another way of looking at things;

The reason Google does not want people buying links to raise their websites rankings is that the reason building backlinks raises a websites rankings is that each backlink is considered as a ‘vote’ for it. If people are buying backlinks, then in effect they are buying votes! … This is something that is frowned upon in most sections of society!

It is still possible to carry out Off Page SEO campaigns however. It is just that the methods have changed. Instead of trying to trick Google, it is best to work with methods Google does not frown upon. This means having quality content on your website (okay, we know… this is On Page seo technically, but it does make the Off Page SEO easier!) Having good site content means that people will WANT to link to your website.

The next step is to get the message out that this high quality info is on your website. Some link building techniques can be used for this, but not in an attempt to manipulate Google, just to get the word out about your website… then people will want to link to the great info they find!

Articles, press releases, guest blog interviews and RSS feeds are all great ways of doing this. This kind of specialist off page SEO is what we at kingpin-seo.co.uk consider Ethical SEO, as it is not intended to manipulate Google results at all; instead we give google exactly what it wants… A website full of great relevant information that people will find useful, with info about the website in good positions on the web to start people talking about it, then backlinks should naturally build themselves.

A basic, but holistic way of looking at Ethical SEO is that for maximum effect, both ON PAGE and OFF PAGE SEO techniques need to be carried out together in a methodical way.

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