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If you want Google to rank your website highly, you must avoid all appearances of spam.

Many webmasters unknowingly promote their websites with methods that Google regards as spammy. It’s easy to fall into such a trap, because technology allows us to automate and speed up the process of doing things to promote our websites, and not all these things seem to hurt anybody as ordinary email spam does.

But any action you take that substitutes automation for the efforts of a human being, makes you and your website suspicious to Google. Rightly or wrongly, they regard all such automation as subject to abuse. So it can get you banned, your Page Rank reduced to 0 or your pages exiled to their Supplemental results.

Here are some spam flags to avoid:

1. All the usual on-page black hat SEO techniques. Most people today know to avoid most of them: invisible text, hidden images, keywords stuffed metatags and so on. Don’t use automated web page generation software. Cloaking is one which is still is still in widespread use. But Google is working hard to detect and ban sites using it.

2. Spam blogs or splogs. You can buy software which can create up to 10,000 blogs, post some keywords of “content,” create links back to your website, and then ping the blog directories. Google owns Blogger and actively patrols it for blogs it deems suspicious.

Google can’t take down blogs hosted on other servers, but it can and does ban sites linked to by splogs. Google is not stupid. It knows that a site with a one-month old domain is not going to be written about by 10,000 people on brand-new blogs.

3. Duplicate content. This is an easy trap to fall into, because many people have been promoting their sites by writing articles and getting them published on many different websites. Keep your own website content all-original. Don’t even reprint your own promotional articles that you submit to article directories or other websites.

4. Any large, sudden surge of links to your site.

Yes, links to your site are good things, and Google likes them and uses them to increase your Page Rank. But Google also believes that it takes time for other webmasters to find, notice and link to the content pages on your site.

If this month your site has no links and next month is has 1000 — that’s not natural. And Google knows it. You’ve been doing something spammy.

5. Any large, sudden surge of pages on your site.

Yes, useful or entertaining content is good. Google loves it, but Google also knows that you can write only so many words a day. If your site has only 10 pages this month, but 10,000 next month, Google knows you didn’t write them all.

So even if you obtained that content through legitimate outsourcing, don’t upload it to your site all at once. Add only 10 to 20 pages a week.

Some of these spam flags may seem unreasonably restrictive. Unfortunately, there’re many webmasters who make these rules necessary by abusing the system any way they can.

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What are ALT tags?

ALT tags are the little rectangular boxes of text that appear when you place your cursor over an image. The text will be shown in browsers which cannot display images, or if the user has chosen not to view images. Some search engines use this text to capture keywords for the web-page.

Audiences for ALT tags:

* Sighted readers who choose to browse the web without graphics being displayed
* Blind and sighted readers who access a page using audio-based browser technologies
* Automated indexing programs utilize ALT text as part of the page’s contents

Some of the biggest website promotion casualties on the World Wide Web are documents whose authors didn’t take the indexing robots seriously. T he indexing robot is one of the most important readers of your website. Since graphics cannot be interpreted by web crawlers ALT tags improve Search Engine Optimization of your website because they associate a keyword with a graphic.

Unlike ALT tags, META tags do not produce any visible spin off for your text-mode human readers. Effort spent on your ALT texts produces benefits for both kinds of “reader”. There has been so much abuse of the META tags that certain indexers now ignore the META entirely, or apply strict disqualification rules to avoid getting fooled by that kind of trickery.

Tips for creating ALT Tags:

* Keep Text Short

Extremely long ALT text can ruin page-formatting for sighted readers browsing non-graphically. This is especially true in tables, where overly long ALT text can quickly render a page un-navigable for non-graphical readers.

* Keep Text Meaningful

Meaningless ALT text is probably worse than no ALT text. It’s important that ALT text be meaningful in and of itself. ALT text that is meaningful in itself helps guide readers to your page by way of automated indexers that read and understand ALT text.

* Discard Decorations

In this context, “decoration” really refers to two things:

* Truly decorative images (which convey no content)

* Buttons, bullets, dividers, etc. (which don’t convey content, but do help to organize existing contents).

For images that convey no content, an empty ALT tag (that is, ALT=”") will effectively discard these decorations.

For buttons and bullets, a simple ALT=”*” does the trick nicely. Similarly, ALT=”————-” works well for separator bar graphics (though a simple tag transmits much quicker and doesn’t require ALT text).

* Test ALT Tags

It is easy to test ALT tags. To test your ALT tags, simply disable image-loading in your browser, and tour your site. To hear how your pages sound to audio-based browser technologies, simply read your page aloud, left-to-right, top-to-bottom. If you encounter an image without an ALT tag, say the word “image.”

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If you are even a casual browser on the internet, it is certain that you have noticed the prevalence of the corporation known as Google. Although their name is essentially synonymous with the search engine’s ability to pull up information from the internet, Google is actually involved in a very wide variety of different things online. Most people, in the course of their daily online activities, will use two or three Google-developed and Google-controlled programs, and many will use even more. Whether you’re hoping to map out a road trip or you are just looking to do some shopping online, it is impossible not to notice how prevalent Google is to our online culture.

“Googling” has become a commonly accepted verb, meaning to use the Google search engine to find something and it is easy to see why Google has become the number one search method that people employ when they are exploring the internet. Current estimates hold that the number of servers that Google has at its disposal number more than 45,000 located at twenty-five locations throughout the world. With this sort of power and search capability at their disposal and with the immense amounts of capital that they have earned from offering advertising to their audience, it is clear that Google’s presence on the internet is a permanent and all encompassing one.

With the advent of Google Mail, Google has offered email to a number of people surpassing the amount of people who use Hotmail or Yahoo. This is not the only web service that Google offers; Orkut is another Google brainchild, as is AdSense. Google is well and truly on its way to becoming an essential part of the internet, if it is not already there. Google can be used to meet many of your internet needs, if not all of them. From Google Maps, which can tell you how to get where you are going to Google Translate, which can translate text to and from its original language, it is clear to see that Google has sunk deeply into the online landscape.

The real star of the show, however, is the Google search engine. This search engine was what brought the company to its original, indispensable place online and it is where much of the money that Google makes from advertising comes from. A recent survey showed that 95 percent of all traffic on the internet was conducted with the use of search engines and that out of that 95 percent, the vast majority of it was conducted through Google. Couple this with the fact that more than 50 percent of all purchases made online went through the Google search engine first, and it is easy to see how Google became an advertising giant.

Through it all, part of Google’s charm is that is corporate policy is well known, that is, that Google believes that it is possible to be profitable without being evil, and that a collaborative environment is much more useful than a hierarchy. Google exists as a sign post for the internet, taking you where you want to go, while still managing to provide many of the answers to the questions that you have been asking.

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Search engine optimization is a technique used to achieve a higher ranking in the search engine, so as to generate a lot of free traffic to your site.

If your website is not ranked in the first couple search result pages, chances are, you are missing out a great number of visitors that could potentially become your customers. This would also deem your website completely useless; after all, what is the use of a published website that is not viewed by visitors and web surfers?

While SEO is an important technique that all webmasters need to employ in their sites, it is definitely not an simple task to do. Some big companies are even going to the extent of paying big amount of money to hire SEO company to optimize their sites.

For individual who do not have the budget and would like to do-it-yourself (DIY) with search engine optimization, here are some simple techniques which are easy to learn:

Provide valuable and informative content on your website

For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers.

Make your content brief and concise, yet informative.

Keep your facts up-to-date so that users will visit your web site more often. Do not forget to include a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.

Make the overall design user friendly

The design of your website should be simple, nice and easy to navigate. Do not design your web site in an overly-complicated way that users will find it too “frightening” to browse through.

Vary the keyword for each individual web page

Think of every possible keywords or phrases that will apply to your products and services.

Each user is different and may not necessarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.

Include definitive and visible hyper links in your website

Providing users with hyperlinks which are useful and easy to find is yet another way to optimize your web site.

Build incoming links to your site

Enroll in a link exchange program and start to exchange link with other sites that are related to your industry.

Write articles is also a good way to get free incoming links to your site. It can also help to build your reputation at the same time.

The above listed are only some of the few simple techniques used in Search engine optimization. The ‘One Page Search Engine Optimization Checklist’ offers more details and easy-to-read guide for serious webmasters who want to master the art of SEO.

Using the proper search engine optimization techniques listed in the checklist, you can definitely optimize your web site and yield very promising results for your business.

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If you are individual enjoy me, you’d current love to have a website on the Internet but you fitting have no impression how to lick about it. All this introduction of net hosting, bandwidth, tape space, and other jargon can cause one to say, “This is too complicated and technical, I just wanted to have a place to put all of my favorite skateboarding photos, cool information on ramp designs, and the best places to skate!” To get a website on the Web you have to go through a web host. The question is how do you find the web host for you? If you type ‘web host’ into your search engine like Google you will get thousands of sites. Hit on one of these and like any product on the market you will see all sorts of persuasive propaganda to incite you to use their company; that is if you can decipher any of the technical jargon that only computer-heads can comprehend.

Some web hosts offer free business cards with an account; some probably offer free watches?like all consumer industries you the buyer must beware. I’m a writer so I’ll use the analogy of a writer’s journal. The journal I like must not be too big or small in book size. It also must have a good amount of space allocated to each day, again not a whole page but not just a few lines. Of course I also want it to be cheap but of a good quality that won’t fall apart while I’m using it, and I hope it would last for posterity. I just want the diary, some nice pictures in it are O.K. but unnecessary especially if it adds to the price. It’s the same with a web host and web site scenario. You want to get the right deal for you, enough space and enough access to the public that you wish to associate with. As a novice who doesn’t understand all the jargon this can pose a problem. Are you an individual, small business, blog, or a big time corporation? What do you need and how do you get it? As far as I can tell the web hosting business is a lot like the fast food business.

The big corporations have strict guidelines, will offer you special deals, and have monthly ‘cheeseburger specials’. But, I’ve always been more interested in the ‘Mom and Pop’ small time diners who have that real caring human approach. You know you are a customer and a person, not just a number on a sales receipt. I believe the hosting companies are the same. A smaller hosting company will probably treat its users with more honest integrity as well as having more flexibility in dealing with your individual situation. They can often tailor web site packages to accommodate exactly what you are looking for as well as the ability to update them quickly when your needs change. My advice is to contact a few of the smaller companies.

Look for ones with good reputations or just arbitrarily email them and compare results from different places. Which one do you feel most comfortable with? Go for it; ask as many questions as you can, see how the different hosts differ in their answers. Try one; if it doesn’t work out try another, it’s really easy to move around. Don’t be afraid, you’ve got nothing to lose except the fear itself!

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Ethical SEO – or Search Engine Optimization if you prefer, is the process of optimizing a website with the purpose of raising its positions in the Google search engine.

The actual process of SEO can be quite a complicated one, and can vary depending on the actual website in question, and the keyterms being sought.

The various techniques can include but are not limited to, Meta tags and Header tags, keyword density, and alt tag optimization. As well as this, Off Page optimization is taken into consideration.

Off Page SEO techniques involve securing, maintaining and growing relevant backlinks, with certain configurations in the anchor text. This can have a great effect in raising the rankings of specific keyterms.

Because of the positive effect of building backlinks on search engine rankings, some website owners have taken to actually buying backlinks in an attempt to raise their rankings.

Google has been known to consider this technique as manipulation of its algorithm, and may have been concerned that this may result in its search engine bringing less relevant results.

This has led Google to try to penalise people for buying backlinks.

Some people feel that Google has stepped out of line in trying to penalise webmasters for doing this, but there is another way of looking at things;

The reason Google does not want people buying links to raise their websites rankings is that the reason building backlinks raises a websites rankings is that each backlink is considered as a ‘vote’ for it. If people are buying backlinks, then in effect they are buying votes! … This is something that is frowned upon in most sections of society!

It is still possible to carry out Off Page SEO campaigns however. It is just that the methods have changed. Instead of trying to trick Google, it is best to work with methods Google does not frown upon. This means having quality content on your website (okay, we know… this is On Page seo technically, but it does make the Off Page SEO easier!) Having good site content means that people will WANT to link to your website.

The next step is to get the message out that this high quality info is on your website. Some link building techniques can be used for this, but not in an attempt to manipulate Google, just to get the word out about your website… then people will want to link to the great info they find!

Articles, press releases, guest blog interviews and RSS feeds are all great ways of doing this. This kind of specialist off page SEO is what we at kingpin-seo.co.uk consider Ethical SEO, as it is not intended to manipulate Google results at all; instead we give google exactly what it wants… A website full of great relevant information that people will find useful, with info about the website in good positions on the web to start people talking about it, then backlinks should naturally build themselves.

A basic, but holistic way of looking at Ethical SEO is that for maximum effect, both ON PAGE and OFF PAGE SEO techniques need to be carried out together in a methodical way.

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Google page rank updates are a blessing for some and a curse for others. Whenever Google update the Page Rank, it is displayed on their toolbar and during every update it causes an unfortunate stir within the SEO community as webmasters use all the rules in the book to get their website amongst the top Google rankings.

For those of you who are new to this, Page Rank is basically a type of ranking or a score that sets your website aside from the other websites on the Internet. The factor that drives page ranking is the total number of links pointing towards your website and their value. The value of these links is calculated depending on the PageRank of the web pages that has those links.

You can always visit google.com/technology/ for more information on page rank, the technology, and, basic of links.

The current PageRank update is expected to cause quite a stir because many websites will display considerable drops in their PageRank and at the same time the same websites will also show significant increase in the number of back links. This fact basically reveals the occurrence of one of the following:

1. This may have happened because Google raised the bar/score on PageRank. This can make it difficult for websites to maintain the same ranking with the current score.

2. The method of displaying back links has been changed

3. The method of calculating the value of any incoming link has been changed

Raising The Bar: Google

From the last few updates, most SEO experts can make out that Google has been raising the bar constantly on their PageRank. This is being seen as a majot change especially in the light of events where websites have attained higher page rank by buying hundred of links. The current Google Page rank update is also driven by this factor.

The New Calculations

There are many websites, which have shown an increase in backlinks and the fact of the matter is that Google doesn’t show all the backlinks. You can find an accurate count of backlinks on any website from Yahoo by entering yourdomain.com.

For example, if a particular website is showing 700 backlinks on Google as of now then if you check on Yahoo, you will found more than 10,000 backlinks. In a way, it is safe to say that a website’s change in page rank is not caused due to Google showing lesser number of back links.

The real value of a link

The value of a link seems to have played an important role in the change in Google Page rank update. The various areas, which display a reduced value of a link include:

• Multiple links from a single site
• Textual links like “Partners”, etc.
• Links from low relevancy sites

If you are among those who have lost their current page ranking and have gone even lower then the first thing that you need to do is build good quality links or high relevancy links. It will be another three months before the next Google page rank update. If you have increased you page rank so far by buying thousands of links then it’s time to look for another strategy – amore promising strategy.

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Get your website listed and see by readers all around the globe. This can be done with directory submission. It is a vital aspect to promoting your business.

If you don’t have a fully functional website and yet want to make headway into the progress of your business, you can do so with directory submission. These are virtually free of cost and provide an effective platform to propagate your business far and wide.

How it works

The way it works is that these directories will have a wide range of categories which are listed out in the site. You need to select the particular category which suits your business the best. Then you can go about the directory submission process smoothly. You will also need to ensure strict adherence to directory guidelines and rules as violation of these may even result in your site being scrapped from the directory.

Less input and more results

With directory submission tactics it is very possible to realize large scale publicity and traffic without much effort put in. With as little as 2 or 4 hours in a day you can expect to attract tones of traffic to your site. You will also find quick and easy placement on search engine rankings. Many websites have successfully been able to enjoy a top 10 search engine ranking due to such submissions to directories.

Get hunted

Search engine robots are constantly searching the web looking for sites which are listed in directories. If your site is listed in popular directories you can be sure to get indexed and ranked in the most popular search engines. The best thing about directory submission is the turnaround in results you can expect. You can get access to almost instant website ranking through this tool.

Warm market

With directory submission you can gain access to a targeted traffic base. It’s because your website will typically be listed under a niche and specific category on the directory. This way you will find more and more traffic visiting your site that is already interested in your products being sold. The good thing about such relevant traffic is that your chance at enhancing sales goes up dramatically. Besides you don’t even have to try extra hard to convince them to buy.

Paid sites work better

There are plenty of directories available these days which are effective. However to get the best of your directory submission methods you need to get access to the paid ones as well. These tend to offer websites a much better search engine placement or page ranking. Many even have subsidized offerings and service packages which you can choose from. Thus even though the initial costs maybe a little higher the results are worth it in terms of the traffic inflows and sales conversions.

Staying ahead

The key to success online is to stay ahead of your competition. That can effectively happen via directory submission online. With this method you get to rank your site among the top 10 search engine results. This way you can outperform your competition within a very short time span. Plus since it is a relatively low cost, even if results take time, you have nothing to lose!

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If you are in a place where you want to grow the amount of relevant internet traffic to your business, you are in a place to consider a link building service! link building can play an extremely important part in ensuring that you get relevant browsers interested in your site, and with a little bit of information on this powerful resource, you will see why.

At its most basic level, link building is simple. Essentially, you are looking to find places that will link to you without you giving them a link in return. This acts as a testament to the quality of your site. Some link building is natural. People will automatically link to a site that they think is informative or interesting, and you’ll also find that due to the fact that information on the internet is passed in a viral fashion, that links to your site can be passed around quite easily.

However, there are many things to consider when you are looking to use link building as a form of website marketing. While a little bit of link building can go a long way you really need a link building service to fully realise the potential of this resource. While the traffic you get from link building is important, link building is far more than just a popularity contest. Search engines like Google are using increasingly more complex and powerful algorithms to locate the results that they think their users want, one of the ways that they determine the attractiveness of a site is through how many links point to it. On top of this it is important to remember that the anchor text within your links are also very important as these will tell the search engines what your website is all about. If a search engine notes that your site has many links leading to it with anchor text referring to widgets, it will determine that your site is a popular resource and relevant to searches to do with widgets and will return your website higher in the natural search results for these.

A link building service can help you tap into the potential there. Not only will people find the link to your site on pages that find your site useful, the number of nonreciprocal links leading to your website will give you a good boost in the natural search engine results. The higher you get in the search engines, the more likely you are to get good relevant traffic to your website. Studies show that people very rarely make it to the second page of their search results; sometimes they don’t even make it to the bottom of the first page. A placement at the top of the list of relevant search results can get you quite a bit of business, as a link building service will be sure to help you get there!

When you are considering a link building service, remember that they should be performed by a professional. They should be willing to give you some examples of the websites they have worked on and results achieved. After a quick check of their credentials, let them explain what a good link building service can do for you!

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The amount of quality links pointing to your website determines the popularity of your websites with many of the search engines, so it is very important to obtain quality links. However, you need to know where your website stands in the search engine rankings in order to see how much work you need to do to increase and maintain that popularity rating.

Another way to build links is through free content creation or free article submissions. When creating your website you will need to fill your site with fantastic content and make updates so other sites want to link to your site. Search engines are now smart enough to know that content is related, so, links from relevant sites are more important then links from sites which are irrelevant.

The assumption still is that if a site has valuable content or services to offer that other webmasters will link to that particular site. Most importantly, work on your content for natural linking from other websites. It is hard to get one way links but if you have good content that goes far beyond other sites people will want to link to you, it is still harder to get one way links than it is to get reciprocal links.

Since page rankings is very important to the major search engines, and links influence this, it is important to create a game plan on how to build links to your site. A well laid out plan will help in establishing the overall link plan and strategy to drive traffic to your site. As time goes on your site will grow and your page rank will get better and you will have better chances securing quality links. As you website continues to grow and build in popularity you will need to quality links from other sites pointing to your site to keep your rankings. Link building never stops, if you stop link building and other sites stop linking to you, you could possibly lose your ranking on the search engines.

The amount and quality of links you need will depend on the competitiveness of the keyword phrases for which you are optimizing. If you put in the time and work on your link building efforts over time you will see results in the long run.

Article directories work with many different partners and by writing articles your articles can show up on many different sites. Your best bet in these times is to write articles and submit it to article directories. By using article submission services and directory submission services you are able to increase your ranking to your website, by submitting you are creating one way links back to your site.

Using automated tools are not link farms, the reason for this is because you decide who you want to trade links with each and every week. Continue building quality links and you will see that in time it will all pay off.

Getting the one-way link is more difficult to obtain than reciprocal links, but the pay off will come if you get solid long-term links and you will see the search engine ranking results increase.

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