I’m going to stick to one topic in this post and not make a list of ways to research topics. One of the ways I endorse and use frequently myself is a Reader (or aggregator) for RSS reading. An RSS Reader is syndicated with more types of content that just blogs and included in the Google search engine so you can target and receive more targeted information than with a regular blog alone.

My reader of choice is the Google Reader and it’s a very useful tool to gather information in a short amount of time. It’s so convenient to be able to click through the subscriptions and read the updated content. You simply subscribe to blogs or feeds with an RSS feed and read them in a blog or article format in the google reader. Most times you won’t have to click through to the blog, unless the author has the feed set that way, but it’s usually not that much hassle to click through for a few.

For the most part, you can stay in one tab reading the blogs and other feeds you have chosen to subscribe to and easily navigate through the list of choices with a few clicks of your mouse. It’s very easy to choose which headlines you prefer to read this way.

You have an option to share the article in your Shared Items page of the reader, with or without a comment by yourself and you can tag each post (on your Shared Items page and in the Google search engine) as a searchable, indexed article on your profile page in Google. The tags work much the same way as keywords connected to your article of choice, and they are linked directly to yourself and your brand or link. It’s one alternative option to paying for keywords with PPC, and it’s a free option too! :)

There are other tools in the reader that let you share things by email, like an article, search Google blogs for more content on related subjects, and design your Shared Items page as a profile with your links and references. You can invite contacts to your Shared Items page and connect with them through reader, share the items this way and also promote your page url in directories and feeds. I always list my Shared Items page as an RSS feed on one of my blogs and I even feed it to Twitter.

It’s an excellent way to organize your favorite blogs and share them with friends and contacts. You can easily list the business topics you are looking at currently in the reader and share them in an rss feed on a webpage or blog. Actually you can use the url as you would use any other feed you normally use.

Getting the great content is the best part of a service like this, and sharing and linking to the best content out there is even better. It’s also a good way to stay on top of your niche with new and fresh content.

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